From soil to chlorofashion

Like most plant people, we started with succulents. Easy, forgiving, sometimes forgotten on the shelf… gathering dust. That little “Dusty Aloe” became the perfect reminder of where it all began.

As we plunged deeper into plant life, we noticed a gap: most plant merch out there felt surface-level. The same “Plant Mom” slogans, the same “Easily Distracted by Plants.” Cute, but we wanted something that felt like it was written by plant lovers, for plant lovers. The kind of inside jokes, something like: “oh my gosh, that’s so true”, designs that only our community would really get.

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Plant inspired, people approved

That’s why we started Dusty Aloe—a shop made for the plant-obsessed, and for the friends and family who share space with their homegrown jungles. From shirts and mugs to wall art, we believe there’s no such thing as too many plant-themed treasures.

We don’t make much from this shop—it’s more about joy than profit. Every design is made-to-order to reduce waste, and we’re working to partner with sustainability initiatives like tree planting and ocean plastic removal. Because loving plants should go hand-in-hand with caring for the planet.

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Our Little Corner of the Plant World

Most importantly: this isn’t just a store, it’s a little corner of the plant world where you belong.

Our community is huge, amazing, and full of people doing wonderful things—growing, sharing, obsessing, and laughing along the way.

If Dusty Aloe can add a smile (and maybe a new favorite tee) to that journey, then we’ve done our job.

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